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Location
101 Howard Street
Suite 430
San Francisco, CA 94117

Map & Directions

Programs
Campus

Email
[email protected]

Offered at both USF’s San Francisco Downtown and Southern California campuses, the Master of Science in Sport Management offers a flexible program where students attend class just one-evening per week, giving students an insider advantage and opportunity to work and intern across the state of California.

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Educating industry professionals since 1991, USF has established itself as one of the leading Sport Management Master's programs in the world. Identical campus locations in San Francisco and Southern California give you broad access to opportunity, and our long track record gives you an inside advantage to working in the sports industry.

Join USF and take the fast track to the career you’ve always wanted:

  • Earn a Master of Science degree in 23 months with classes one evening a week
  • Get hands-on training from industry-experienced faculty and guest speakers
  • Work and intern with professional teams, collegiate athletic departments, media/broadcast and agencies, in two of the largest sports markets; the Bay Area and Los Angeles
  • Tap a network of 2,700 alumni who are leaders in the industry — and mentors to you
  • World-class faculty, actively involved in the sports industry, provide you with the theoretical knowledge that you can practically use in a work environment

Applications accepted for Summer admission (SF and SoCal) or Spring admission (SF Only).

To learn more, attend an upcoming information session.

Master of Science in Sport Management - Campus

USF’s Sport Management Master’s program serves the needs and schedules of today’s busy students. The curriculum consists of 36 units and classes meet one evening per week from 6:00 p.m. to 10:00 p.m., allowing students to complete their master’s degree in just 23 months.

REQUIRED COURSES (30 UNITS)

  • SM 601 - Sport Commerce & Innovation
  • SM 602 - Leader/Critical Thinking in SM
  • SM 603 - Sport Law
  • SM 604 - Sport Economics & Finance
  • SM 605 - Quantitative Analysis in Sport
  • SM 606 - Strat Mgmt/Human Resources in Sport
  • SM 607 - Accounting/Budgeting in Sport
  • SM 608 - Internship in Sport Mgmt
  • SM 610 - Analytical Biz Dev & Sales
  • SM 612 - Marketing Science & Practice

ELECTIVE COURSES (6 UNITS)

  • SM 614 - Sport Business Research Project
  • SM 630 - Global Sport Management Immersion Week
  • SM 631 - Entrepreneurial Brand Building
  • SM 632 - Sponsorship Activation
  • SM 633 - Social Media in Sports
  • SM 634 - Strategic Communications
  • SM 635 - Sport, Society, and Culture
  • SM 636 - Marketing a Professional Team
  • SM 637 - Event Management & Marketing



San Francisco Downtown Campus (415) 422-2678 / Orange County Campus (714) 633-5626

Email: [email protected]

Ashley Sloper
Associate Director
(714)633-5628

Email: [email protected]

Brent von Forstmeyer
Director of Administration
(415) 422-2578

Email: [email protected]

Daniel Rascher
Director of Academic Programs/Professor
(415) 422-5637

Email: [email protected]

For detailed info visit our website

Kassidy Kozai (Student | Class of 2016, )

The Sport Management program has opened my mind beyond anything I imagined. The most valuable lesson I have learned, and practice, is the power of networking. By utilizing skills and tools provided by professors, I embrace every opportunity with confidence and strong business insight--and have made invaluable connections.


Darrell Stewart (Student | Class of 2016, )

After living in Brazil for several years I started the graduate program in Southern California. Midway through the first year I was offered a full-time job in San Francisco. Because the same curriculum is offered in both locations, I was able to transfer without trouble. It's great to have such a strong support system to accommodate students at both campuses!


Maurita Toler (Student | Class of 2016, )

I moved across the country from Boston to join USF's program in Southern California. The initial nervousness and feeling of being far away from home quickly disappeared as faculty, staff and awesome classmates became my second family. Countless opportunities to network and gain industry experience has made it all worthwhile.


Ivan Calderon (Student, Class of 2024)

The greatest aspect of being a USF Sport Management student is being able to be surrounded by like-minded professionals that are hungry and share the same passion for sports.


Yasmine Alameddine (Student, Class of 2024)

Joining the program and moving to Southern California was one of the best decisions I have ever made. I have gained so much confidence throughout my first year in the program, which has enabled me to grow and excel in my personal and professional life.


Teddy Silva (Student, Class of 2024)

USF Sport Management has provided me with a foundation I can confidently base the rest of my career in sports. Between the alumni, professors, and fellow cohort-mates, the opportunities to learn are endless.


Name Title Employer Class
Brian Hampton Director of Football Administration San Francisco 49ers
Peter Aiello Vice President GMR Marketing
Jason Green Chief Ticketing Officer Los Angeles Clippers
Clara Ho Director of Player Personnel Administration San Francisco Giants
Nathan Bautista Director, Ballpark Operations & Development Los Angeles Angels of Anaheim
Darren Feeney Manager, Public Relations & Communication San Diego Padres
Chris Lee Vice President, Sponsorships US Bank
Michelle Gong Senior Manager, Global Partnerships Visa
Doug Carnahan Vice President, Corporate Sponsorships Chicago Bears
Mark Petix Senior Manager, Programming Warner Bros. Discovery Sports
Tina Marie Sturdivant Director, Talent D& I The Athletic
Rocky Harris Chief of Sport & Athlete Services US Olympic & Paralympic Committee
Shana Daum Senior Vice President of Communications & Community Relations San Francisco Giants
Sara Gotfredson Founder Trailblazing Sports Group
Hosei Maruyama Director, Facility Operations St. Louis Cardinals
Dustin Rocke Associate Commissioner, Broadcast & Media Pac-12 Conference
Allen Hardison Commissioner California College Athletic Association (CCAA)
Andrew Koehler Legal Counsel San Jose Sharks
Eddie Maisonet III Senior Editor ESPN
Danny Pedroza Senior Director of Social Media Golden State Warriors

Dr. Dan Rascher / Education: UC Berkeley, PhD in Economics, 1997 Expertise: Sports Economics, Sports Finance, Sports Valuation, Antitrust, NIL

Dr. Nola Agha / Education: University of Massachusetts, Amhurst, Ph.D in Sport Management Expertise: Research Methods, Strategic Analysis

Dr. Rich Cellini / Education: University of New Mexico, Ph.D. in Sport Administration Expertise: Leadership, Media, Broadcast Journalism

Dr. Michael Goldman / Education: Gordon Institute of Business Science, DBA Expertise: Sport Fan and Consumer Behavior, Team and Event Sponsorship, Sport Sales and Demand Generation, Sport Marketing Strategy

Rob Halvaks / Education: Ohio University, MA in Sport Management Expertise: Collegiate Athletics and NCAA Governance

Dr. Jeremy Howell / Education: University of Illinois, Urbana-Champaign, Ph.D in Kinesiology Expertise: College Athletics, Sport Commerce

Ed Lamb / Education: Brigham Young University, MAcc and BS in Accounting Expertise: Financial Management, Professional Sports

Dr. Doug Manning / Education: University of New Mexico, Ph.D. in Sport Administration Expertise: Sport Marketing, Sport Law/Risk Management, and eSports