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Location
2130 Fulton Street
Lafayette, CA 94549
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Programs
Campus
sminfo@usfca.edu
USF’s Sport Management Master’s program serves the needs and schedules of today’s busy students. The curriculum consists of 36 units and classes meet one evening per week from 6:00 p.m. to 10:00 p.m., allowing students to complete their master’s degree in just 23 months.
REQUIRED COURSES (30 UNITS)
- SM 601 - Sport Commerce & Innovation
- SM 602 - Leader/Critical Thinking in SM
- SM 603 - Sport Law
- SM 604 - Sport Economics & Finance
- SM 605 - Quantitative Analysis in Sport
- SM 606 - Strat Mgmt/Human Resources in Sport
- SM 607 - Accounting/Budgeting in Sport
- SM 608 - Internship in Sport Mgmt
- SM 610 - Analytical Biz Dev & Sales
- SM 612 - Marketing Science & Practice
ELECTIVE COURSES (6 UNITS)
- SM 614 - Sport Business Research Project
- SM 630 - Global Sport Management Immersion Week
- SM 631 - Entrepreneurial Brand Building
- SM 632 - Sponsorship Activation
- SM 633 - Social Media in Sports
- SM 634 - Strategic Communications
- SM 635 - Sport, Society, and Culture
- SM 636 - Marketing a Professional Team
- SM 637 - Event Management & Marketing
San Francisco Downtown Campus (415) 422-2678 / Orange County Campus (714) 633-5626
Email: sminfo@usfca.edu
Kassidy Kozai (Student | Class of 2016, )
The Sport Management program has opened my mind beyond anything I imagined. The most valuable lesson I have learned, and practice, is the power of networking. By utilizing skills and tools provided by professors, I embrace every opportunity with confidence and strong business insight--and have made invaluable connections.
Darrell Stewart (Student | Class of 2016, )
After living in Brazil for several years I started the graduate program in Southern California. Midway through the first year I was offered a full-time job in San Francisco. Because the same curriculum is offered in both locations, I was able to transfer without trouble. It's great to have such a strong support system to accommodate students at both campuses!
Maurita Toler (Student | Class of 2016, )
I moved across the country from Boston to join USF's program in Southern California. The initial nervousness and feeling of being far away from home quickly disappeared as faculty, staff and awesome classmates became my second family. Countless opportunities to network and gain industry experience has made it all worthwhile.
Ivan Calderon (Student, Class of 2024)
The greatest aspect of being a USF Sport Management student is being able to be surrounded by like-minded professionals that are hungry and share the same passion for sports.
Yasmine Alameddine (Student, Class of 2024)
Joining the program and moving to Southern California was one of the best decisions I have ever made. I have gained so much confidence throughout my first year in the program, which has enabled me to grow and excel in my personal and professional life.
Teddy Silva (Student, Class of 2024)
USF Sport Management has provided me with a foundation I can confidently base the rest of my career in sports. Between the alumni, professors, and fellow cohort-mates, the opportunities to learn are endless.
| Name | Title | Employer | Class |
|---|---|---|---|
| Brian Hampton | Director of Football Administration | San Francisco 49ers | |
| Peter Aiello | Vice President | GMR Marketing | |
| Jason Green | Chief Ticketing Officer | Los Angeles Clippers | |
| Clara Ho | Director of Player Personnel Administration | San Francisco Giants | |
| Nathan Bautista | Director, Ballpark Operations & Development | Los Angeles Angels of Anaheim | |
| Darren Feeney | Manager, Public Relations & Communication | San Diego Padres | |
| Chris Lee | Vice President, Sponsorships | US Bank | |
| Michelle Gong | Senior Manager, Global Partnerships | Visa | |
| Doug Carnahan | Vice President, Corporate Sponsorships | Chicago Bears | |
| Mark Petix | Senior Manager, Programming | Warner Bros. Discovery Sports | |
| Tina Marie Sturdivant | Director, Talent D& I | The Athletic | |
| Rocky Harris | Chief of Sport & Athlete Services | US Olympic & Paralympic Committee | |
| Shana Daum | Senior Vice President of Communications & Community Relations | San Francisco Giants | |
| Sara Gotfredson | Founder | Trailblazing Sports Group | |
| Hosei Maruyama | Director, Facility Operations | St. Louis Cardinals | |
| Dustin Rocke | Associate Commissioner, Broadcast & Media | Pac-12 Conference | |
| Allen Hardison | Commissioner | California College Athletic Association (CCAA) | |
| Andrew Koehler | Legal Counsel | San Jose Sharks | |
| Eddie Maisonet III | Senior Editor | ESPN | |
| Danny Pedroza | Senior Director of Social Media | Golden State Warriors |
Dr. Dan Rascher / Education: UC Berkeley, PhD in Economics, 1997 Expertise: Sports Economics, Sports Finance, Sports Valuation, Antitrust, NIL
Dr. Nola Agha / Education: University of Massachusetts, Amhurst, Ph.D in Sport Management Expertise: Research Methods, Strategic Analysis
Dr. Rich Cellini / Education: University of New Mexico, Ph.D. in Sport Administration Expertise: Leadership, Media, Broadcast Journalism
Dr. Michael Goldman / Education: Gordon Institute of Business Science, DBA Expertise: Sport Fan and Consumer Behavior, Team and Event Sponsorship, Sport Sales and Demand Generation, Sport Marketing Strategy
Rob Halvaks / Education: Ohio University, MA in Sport Management Expertise: Collegiate Athletics and NCAA Governance
Dr. Jeremy Howell / Education: University of Illinois, Urbana-Champaign, Ph.D in Kinesiology Expertise: College Athletics, Sport Commerce
Ed Lamb / Education: Brigham Young University, MAcc and BS in Accounting Expertise: Financial Management, Professional Sports
Dr. Doug Manning / Education: University of New Mexico, Ph.D. in Sport Administration Expertise: Sport Marketing, Sport Law/Risk Management, and eSports