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7 Killian Lane
Cullowhee, NC 28723

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The Sport Management program at Western Carolina University is housed in the College of Business (AACSB Accredited).

The Sport Management program at Western Carolina University is housed in the College of Business (AACSB Accredited).  Therefore, the program's emphasis is the application of business principles to the sport industry.  The program is currently approved by NASSM and will be seeking accreditation through COSMA. 

Master of Sport Management - Campus

B.S. in Sport Management - Campus

Hands-on experience is the cornerstone of the B.S. in Sport Management degree.  When coursework is complete, students are required to complete a 400-hour off-campus internship.  Prior to the internship, sport management majors may gain experience by completing up to three on or off-campus apprenticeships. 

All sport management faculty hold terminal degrees in the field from accredited institutions and each faculty member has worked in the sport industry.  In addition, faculty has been recognized for teaching excellence and has distinguished themselves in scholarship.  Beyond the classroom, faculty members work in community service and are active in professional organizations. 

The B.S. In Sport Management requires 120 semester hours, including liberal studies, the business core, courses in sport management, and general electives.  Sport management courses include:

  • Sport administration
  • Financial Aspects of Sport
  • Sport Management Strategy
  • Risk Management and Liability in Sport
  • Sport Marketing
  • Sport Ethics

A cumulative WCU grade point average of 2.5 or greater is required for admission to the sport management program.  In addition, a 2.5 GPA must be maintained in order to register for 400-level sport management classes.


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