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4202 E. Fowler Ave.
Tampa, FL 33620-5500

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Located in Tampa, Florida and developed in conjunction with the Tampa Bay Lightning, the USF Sport & Entertainment MBA/M.S. program aspires to be a global leader in sport business education for both graduate students and working professionals. The program is a combination of MBA courses in both business and sport business and a paid co-op program enabling students to earn their tuition and a stipend working with our 20+ sport and entertainment industry partners in the Tampa community.

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Developed with the Tampa Bay Lightning as a joint educational endeavor, the partnership is not just financial, but philosophical and developmental. The University of South Florida MBA/MS in Sport & Entertainment Management emphasizes the business fundamentals of sport: management, marketing, finance, analytics, creativity, and innovation. Our two-year full-time cohort program includes a year-long residency with one of our 20+ sport and entertainment industry partners. The residency provides graduate students real-world work experience integrating two years of classroom lessons and preparing students for job placement. Students in our program are an integral part of the Sport & Entertainment Lecture Series Presented by FOX Sports Florida, Bolts & Bulls Golf Tournament, and Sport & Entertainment Analytics Conference presented by Ticketmaster.

  • Our faculty has significant experience working in academic sport management programs at UCF, UMass, Florida State, NC State, Ohio State and Robert Morris, and in leadership positions with NASSM, SMA and the Sport Marketing Quarterly. 
  • In addition Dr. Sutton is an active consultant, former VP with the NBA and a national columnist for the Sports Business Journal. 
  • Our faculty has more than 50 years of experience placing students throughout the United States and globally as well.
MBA with concentration in Sport Business - Campus

Master of Science in Sport & Entertainment Management - Campus

The dual-degree Sport & Entertainment Management MBA/M.S. at the University of South Florida is a co-op program combining a rigorous and industry-relatable curriculum with a significant work experience opportunity in one of the most vibrant and varied sport industry hubs in the United States. Developed in partnership with the Tampa Bay Lightning, the curriculum is designed to meet the current and anticipated needs of the sport and entertainment industry. Providing students an academic and experiential base gives our graduates a competitive edge when seeking employment.

Led by Dr. Bill Sutton and Dr. Michael Mondello, experienced academicians with more than 40 years of teaching and placing students in sport business careers throughout the United States and the world. Drs. Sutton and Mondello have published extensively and held leadership positions in NASSM, SMA and the Sport Marketing Quarterly. Dr. Sutton also has an extensive sport industry background having served as VP for Team Marketing and Business operations with the NBA, a national columnist (Sutton Impact) for the Sports Business Journal and as a consultant working with a variety of sport teams and organizations throughout the U.S.

Hannah Colyer
Office Manager
USF SEM Office
(813) 974-3637


For detailed info visit our website
Judy Genshaft President University of South Florida
"Our region has been the host to the Super Bowl, the Stanley Cup, the World series and the NCAA Tournaments and Championships.Our partnerships will help prepare students for careers in sport and entertainment all over the world."
Mr. Jeff Vinik Owner Tampa Bay Lightning
"EVERY student that's admitted to the program is going to have a residency, either with Lightning or another team or organization in town."

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