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San Francisco, CA 94117
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sminfo@usfca.edu
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Educating industry professionals since 1991, USF has established itself as one of the leading Sport Management Master's programs in the world. Identical campus locations in San Francisco and Southern California give you broad access to opportunity, and our long track record gives you an inside advantage to working in the sports industry.
Join USF and take the fast track to the career you’ve always wanted:
- Earn a Master of Science degree in 23 months with classes one evening a week
- Get hands-on training from industry-experienced faculty and guest speakers
- Work and intern with professional teams, collegiate athletic departments, media/broadcast and agencies, in two of the largest sports markets; the Bay Area and Los Angeles
- Tap a network of 2,700 alumni who are leaders in the industry — and mentors to you
- World-class faculty, actively involved in the sports industry, provide you with the theoretical knowledge that you can practically use in a work environment
Applications accepted for Summer admission (SF and SoCal) or Spring admission (SF Only).
To learn more, attend an upcoming information session.
USF’s Sport Management Master’s program serves the needs and schedules of today’s busy students. The curriculum consists of 36 units and classes meet one evening per week from 6:00 p.m. to 10:00 p.m., allowing students to complete their master’s degree in just 23 months.
REQUIRED COURSES (30 UNITS)
- SM 601 - Sport Commerce & Innovation
- SM 602 - Leader/Critical Thinking in SM
- SM 603 - Sport Law
- SM 604 - Sport Economics & Finance
- SM 605 - Quantitative Analysis in Sport
- SM 606 - Strat Mgmt/Human Resources in Sport
- SM 607 - Accounting/Budgeting in Sport
- SM 608 - Internship in Sport Mgmt
- SM 610 - Analytical Biz Dev & Sales
- SM 612 - Marketing Science & Practice
ELECTIVE COURSES (6 UNITS)
- SM 614 - Sport Business Research Project
- SM 630 - Global Sport Management Immersion Week
- SM 631 - Entrepreneurial Brand Building
- SM 632 - Sponsorship Activation
- SM 633 - Social Media in Sports
- SM 634 - Strategic Communications
- SM 635 - Sport, Society, and Culture
- SM 636 - Marketing a Professional Team
- SM 637 - Event Management & Marketing
San Francisco Downtown Campus (415) 422-2678 / Orange County Campus (714) 633-5626
Email: sminfo@usfca.edu
Name | Title | Employer | Class |
---|---|---|---|
Brian Hampton | Director of Football Administration | San Francisco 49ers | |
Peter Aiello | Vice President | GMR Marketing | |
Jason Green | Chief Ticketing Officer | Los Angeles Clippers | |
Clara Ho | Director of Player Personnel Administration | San Francisco Giants | |
Nathan Bautista | Director, Ballpark Operations & Development | Los Angeles Angels of Anaheim | |
Darren Feeney | Manager, Public Relations & Communication | San Diego Padres | |
Chris Lee | Vice President, Sponsorships | US Bank | |
Michelle Gong | Senior Manager, Global Partnerships | Visa | |
Doug Carnahan | Vice President, Corporate Sponsorships | Chicago Bears | |
Mark Petix | Senior Manager, Programming | Warner Bros. Discovery Sports | |
Tina Marie Sturdivant | Director, Talent D& I | The Athletic | |
Rocky Harris | Chief of Sport & Athlete Services | US Olympic & Paralympic Committee | |
Shana Daum | Senior Vice President of Communications & Community Relations | San Francisco Giants | |
Sara Gotfredson | Founder | Trailblazing Sports Group | |
Hosei Maruyama | Director, Facility Operations | St. Louis Cardinals | |
Dustin Rocke | Associate Commissioner, Broadcast & Media | Pac-12 Conference | |
Allen Hardison | Commissioner | California College Athletic Association (CCAA) | |
Andrew Koehler | Legal Counsel | San Jose Sharks | |
Eddie Maisonet III | Senior Editor | ESPN | |
Danny Pedroza | Senior Director of Social Media | Golden State Warriors |
Dr. Dan Rascher / Education: UC Berkeley, PhD in Economics, 1997 Expertise: Sports Economics, Sports Finance, Sports Valuation, Antitrust, NIL
Dr. Nola Agha / Education: University of Massachusetts, Amhurst, Ph.D in Sport Management Expertise: Research Methods, Strategic Analysis
Dr. Rich Cellini / Education: University of New Mexico, Ph.D. in Sport Administration Expertise: Leadership, Media, Broadcast Journalism
Dr. Michael Goldman / Education: Gordon Institute of Business Science, DBA Expertise: Sport Fan and Consumer Behavior, Team and Event Sponsorship, Sport Sales and Demand Generation, Sport Marketing Strategy
Rob Halvaks / Education: Ohio University, MA in Sport Management Expertise: Collegiate Athletics and NCAA Governance
Dr. Jeremy Howell / Education: University of Illinois, Urbana-Champaign, Ph.D in Kinesiology Expertise: College Athletics, Sport Commerce
Ed Lamb / Education: Brigham Young University, MAcc and BS in Accounting Expertise: Financial Management, Professional Sports
Dr. Doug Manning / Education: University of New Mexico, Ph.D. in Sport Administration Expertise: Sport Marketing, Sport Law/Risk Management, and eSports