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3101 University Boulevard, Ste. 234 Annette Caldwell Simmons Hall
Dallas, TX 75275-0382



From the Front of the Class to the Front Office - Earn a Master’s in Sport Management from SMU. If you want a big league career in Sport Management, get off the sidelines and get over to SMU. Our one-year graduate program provides insights into challenges facing today’s sports organizations with case studies from professional teams, agencies and sponsors. Our Sport Management professors have vast industry experience and connections to facilitate internships with nationally recognized sports

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Southern Methodist University’s Master of Science in Sport Management offers its graduates a unique degree taught by seasoned faculty from the esteemed Cox School of Business and sport management professionals with more than 100 years’ combined industry experience in the nation’s fifth largest sports market.

Developed by the Simmons School of Education and Human Development in collaboration with the Cox School of Business, the master’s is an intense, one-year program.

“The more progressive model of graduate sport management programs provides students with access to professors and professionals who are practitioners with an intrinsic understanding of the business gained through decades of experience in various segments of the industry,” said Michael Lysko, SMU professor of practice and former director of the program. “As a true hybrid model, we combine our sport management curriculum with the necessary high-level financial, management, negotiation and analytics business courses students need to succeed in this competitive industry.”

Bloomberg Businessweek magazine ranks the Cox School of Business’ professional programs in the top three in the nation, providing SMU’s two-year-old sport management graduate program with a unique advantage over many traditional programs.

“Our adjunct professors are industry experts with a minimum of 20 years’ experience in their specific disciplines,” Lysko said. “Our students learn not only where the business is today, but how technology and best practices are evolving in the various segments.”

Industry veterans serving as adjuncts include sports lawyer Christian Dennie, named as a 2013 Rising Star by Texas Monthly; Tim Purpura, former assistant general manager of the Texas Rangers; Bill Glenn, former senior vice president at The Marketing Arm and current CMO of Predictive Fitness; Paul Monroe, former vice president of marketing and communications for the Dallas Mavericks and current vice president of marketing for Jamination; Tom Buning, senior associate athletics director for the SMU Mustangs; and Paul Schoonover, well-regarded SMU law professor with more than 30 years’ experience.

Set in the heart of the Southwest, SMU draws on its geographic location, the size of the local sports market and faculty members’ longstanding relationships with local and national sports industry leaders to give students the real-world skills they need to become leaders and executives.

Students have opportunities to work with professional sports teams and leagues, conference offices, sports marketing agencies, sports broadcast and digital networks,  and amateur sports bodies in classroom projects, as well as internships.

SMU gives its Sport Management graduate students access to unique experiences, such as sales and consulting projects and event management with SMU’s industry partners, including ESPN College GameDay, Super Bowl XLV, the NCAA Men’s Final Four, NBA All-Star Weekend, Legends, the National Football Foundation, Learfield Sports and the 2015 College Football Playoff National Championship.

The program’s ongoing guest speaker series and symposia leverages the relationships of the department to connect students with some of the top professionals in the industry, including Bob Beaudine, sports executive recruiter and author of the best-selling “Power of WHO;” super-agent Leigh Steinberg; basketball marketing legend Sonny Vaccaro; and a wide range of professional league and team executives from across the country.

“One of the advantages of our approach is we are one of the few programs to provide students with direct access to internships and jobs in their area of interest, whether that interest lies in sports marketing agencies, facility and event management, new media and broadcasting, sponsorship sales and consulting, entrepreneurship, collegiate sports or client-side negotiations,” Lysko said.

Dallas-Fort Worth is the hub of major professional sports teams such as the Dallas Cowboys, Dallas Mavericks, Texas Rangers and Dallas Stars. The DFW Metroplex boasts multiple Division I colleges, minor league franchises and world-class facilities such as the American Airlines Center, AT&T Stadium and Texas Motor Speedway. DFW plays host to conference headquarters for the Big 12, Conference USA and the Southland Conference, as well as headquarters for the National Football Foundation and the College Football Playoff.

Dallas is also home to many sports sponsorship agencies with blue-chip corporate clients such as Learfield Sports, The Marketing Arm, Genesco Sports, PUBLICIS-Hawkeye and the sports marketing arm of Lagardere Unlimited. In May, Plano-based Learfield won the SportsBusiness Journal’s prestigious Sports Business Award for Best in Property Consulting, Sales and Client Services.

“At this point, we’ve made the decision to limit enrollment in our program to 20,” Lysko said. “Our course load is demanding and the one-year program is intense, which is why we prefer only those applicants who demonstrate the capacity through a high GMAT score, a strong undergraduate foundation and demonstrated experience in the sports industry. We feel that it is important to make sure the entire experience benefits the students educationally and professionally.”

The two-year-old on-campus program is offered either full or part-time.

“SMU brings its graduates a master’s degree taught by top educators and sports business executives with decades of experience along with access to unparalleled experiential opportunities; great facilities; multiple professional and Division I teams; and top sports marketing firms,” Lysko said. “Our curriculum is challenging and the schedule is intense, but we believe that our students will graduate with a degree that provides them a competitive advantage.”

Bachelor of Science in Sport Management - Campus

Master of Science in Sport Management - Campus

Iris Briscoe
Program Coordinator, Sport Management Program
Dallas, TX


For detailed info visit our website

Peter Carton
Director & Professor of Practice

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