University’s Master of Science in Sport Management offers its graduates a
unique degree taught by seasoned faculty from the esteemed Cox School of
Business and sport management professionals with more than 100 years’ combined industry
experience in the nation’s fifth largest sports market.
Developed by the
Simmons School of Education and Human Development in collaboration with the Cox
School of Business, the master’s is an intense, one-year program.
“The more progressive
model of graduate sport management programs provides students with access to
professors and professionals who are practitioners with an intrinsic
understanding of the business gained through decades of experience in various
segments of the industry,” said Michael Lysko, SMU professor of practice and former director of the program. “As a true hybrid model, we combine our sport
management curriculum with the necessary high-level financial, management,
negotiation and analytics business courses students need to succeed in this
magazine ranks the Cox School of Business’ professional programs in the top
three in the nation, providing SMU’s two-year-old sport management graduate
program with a unique advantage over many traditional programs.
“Our adjunct professors
are industry experts with a minimum of 20 years’ experience in their specific
disciplines,” Lysko said. “Our students learn not only where the business is
today, but how technology and best practices are evolving in the various
serving as adjuncts include sports lawyer Christian Dennie, named as a 2013
Rising Star by Texas Monthly; Tim Purpura, former assistant general manager of
the Texas Rangers; Bill Glenn, former senior vice president at The Marketing
Arm and current CMO of Predictive Fitness; Paul Monroe, former vice president
of marketing and communications for the Dallas Mavericks and current vice
president of marketing for Jamination; Tom Buning, senior associate athletics
director for the SMU Mustangs; and Paul Schoonover, well-regarded SMU law
professor with more than 30 years’ experience.
Set in the heart of the
Southwest, SMU draws on its geographic location, the size of the local sports
market and faculty members’ longstanding relationships with local and national
sports industry leaders to give students the real-world skills they need to
become leaders and executives.
opportunities to work with professional sports teams and leagues, conference
offices, sports marketing agencies, sports broadcast and digital networks,
and amateur sports bodies in classroom projects, as well as internships.
its Sport Management graduate students access to unique experiences, such as
sales and consulting projects and event management with SMU’s industry
partners, including ESPN College GameDay, Super Bowl XLV, the NCAA Men’s Final
Four, NBA All-Star Weekend, Legends, the National Football Foundation,
Learfield Sports and the 2015 College Football Playoff National Championship.
ongoing guest speaker series and symposia leverages the relationships of the
department to connect students with some of the top professionals in the
industry, including Bob Beaudine, sports executive recruiter and author of the
best-selling “Power of WHO;” super-agent Leigh Steinberg; basketball marketing
legend Sonny Vaccaro; and a wide range of professional league and team
executives from across the country.
the advantages of our approach is we are one of the few programs to provide
students with direct access to internships and jobs in their area of interest,
whether that interest lies in sports marketing agencies, facility and event
management, new media and broadcasting, sponsorship sales and consulting,
entrepreneurship, collegiate sports or client-side negotiations,” Lysko said.
Worth is the hub of major professional sports teams such as the Dallas Cowboys,
Dallas Mavericks, Texas Rangers and Dallas Stars. The DFW Metroplex boasts
multiple Division I colleges, minor league franchises and
world-class facilities such as the American Airlines Center, AT&T
Stadium and Texas Motor Speedway. DFW plays host to conference headquarters for
the Big 12, Conference USA and the Southland Conference, as well as headquarters
for the National Football Foundation and the College Football Playoff.
also home to many sports sponsorship agencies with blue-chip corporate clients
such as Learfield Sports, The Marketing Arm, Genesco Sports, PUBLICIS-Hawkeye
and the sports marketing arm of Lagardere Unlimited. In May,
Plano-based Learfield won the SportsBusiness Journal’s prestigious Sports
Business Award for Best in Property Consulting, Sales and Client Services.
“At this point, we’ve
made the decision to limit enrollment in our program to 20,” Lysko said. “Our
course load is demanding and the one-year program is intense, which is why we
prefer only those applicants who demonstrate the capacity through a high GMAT
score, a strong undergraduate foundation and demonstrated experience in the
sports industry. We feel that it is important to make sure the entire
experience benefits the students educationally and professionally.”
on-campus program is offered either full or part-time.
“SMU brings its
graduates a master’s degree taught by top educators and sports business
executives with decades of experience along with access to unparalleled
experiential opportunities; great facilities; multiple professional and
Division I teams; and top sports marketing firms,” Lysko said. “Our curriculum
is challenging and the schedule is intense, but we believe that our students
will graduate with a degree that provides them a competitive advantage.”