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Featured Professor on
Name: Jason W. Lee
Current Job Title: Associate Professor / Program Coordinator
School Name: University of North Florida

Most Respected Sports Organization, League or Brand: I am always intrigued by any unique or groundbreaking university athletic brand

Favorite Sports Business Topic to lecture on: Sport Branding & Visual Identity

Short Bio: Jason W. Lee, PhD, is an Associate Professor and Coordinator of Sport Management at the University of North Florida. He has had a diverse and varied career involved with various facets in the field of sport management. My academic background includes a Masterís degree in Sport & Fitness Management from Troy State University (now Troy University) and a PhD in Sport Administration from Florida State University. I have worked with numerous sport organizations in various professional capacities and have an extensive publishing record in notable sport-based outlets, including academic journals such as Sport Marketing Quarterly (SMQ), Journal of Issues in Intercollegiate Athletics, Journal of Hospitality, Leisure, Sport, and Tourism Education (JoHLSTE), International Journal Entrepreneurial Venturing, and International Journal of Sport Communication. Additionally, he has edited two textbooks Sport and Criminal Behavior and Branded: Branding in Sport Business. Dr. Lee maintains an active research agenda in the areas of sport brand management and visual identity in sport.

What advice would you give to students looking to make sports their career?

Be highly qualified, resourceful, and do what it takes to make your mark. Do what it takes to stand out and to show that you have something impactful to offer. Gain all of the experience that you can and make sure that youíre able to communicate your skills, experiences, and strengths.

When trying to select a post graduate program, what advice would you give a prospective student?

Students should look at the strengths and weaknesses of each program. There are so many different facets that can contribute to a programs quality (or lack there of). It's important to do your homework and to make connections with individuals involved in these programs to have greater insight as to the viability given programs. Faculty quality, a strong curriculum, professional connections, and being in a viable sport community are all of great importance. Such characteristics are instrumental in affording individuals opportunities to gain experience and to make connections that will be useful in their career progression.

How important is it for students to do an internship before they graduate? What advice would you give a student looking to select a sports internship?

Internships are extremely valuable. Is important that students put forth extreme effort in trying to find an impactful internship that can help build credibility, establish connections, and enhance knowledge and experience. It is important for students to see the big picture. It helps to know who you are and where you are wanting to go. There are so many opportunities out there, but individuals have to be willing and able to do what it takes to stand out.

What are the main challenges that sports specific academic programs face over the next 3-5 years?

I believe that the main challenges will be trying to stay relevant and to continue providing every means necessary to allow students to be viable in the competitive sport industry. Programs will need to accentuate what makes them strong and what differentiates them from the others. It is also of great importance to ensure that the curriculum fits the needs of the job market. It is very important to train students to be quality professionals that come into the industry with a great skill-set.

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