For more than 25 years, Munich Business School, a state-accredited and German Council of Science and Humanities-accredited private university for business in Munich, has been offering globally minded, entrepreneurial personalities an inspiring and international academic environment to develop into the responsible leaders of tomorrow. Our program Master Sports Business and Communication program combines sports management and sports marketing in a unique way.
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For more than 25 years, Munich Business School, a state-accredited and
German Council of Science and Humanities-accredited private university
for business in Munich, has been offering globally minded,
entrepreneurial personalities an inspiring and international academic
environment to develop into the responsible leaders of tomorrow.
We at MBS believe that one does not really know the Sports Business
until one has experienced its fascination firsthand. Hence the ideal
training spot for future sports business professionals like you is a
practice-oriented learning environment in which you develop leadership
qualities as well as technical and personal capabilities.
The two-year international Master Sports Business and Communication program combines sports management and sports marketing
in a unique way. The program was developed by leading experts from the
sports industry - for those who want to pursue a career in sports
business themselves. MBS offers the know-how and the network to gain a
foothold in the sports business.
Master Sports Business and Communication - Campus
The two-year
international Master Sports Business and Communication program combines sports
management and sports marketing in a unique way. The
program was developed by leading experts from the sports industry - for those
who want to pursue a career in sports business themselves. MBS offers the
know-how and the network to gain a foothold in the sports business.
Small courses, very personal contact with the
lecturers, exchange with professors and lecturers at eye level Top lecturers from the industry (including Markus
Breglec/former FC Liverpool, Julia Scharf/Sportschau, Oliver
Brüggen/adidas, Jörg Kottmeier/BMW, Christian Siegel/DOSB) Excursions and visits to companies (including adidas,
ISPO) Real-life practical business project over two semesters
with companies like Audi and adidas or associations like the DFB or the
DOSB Integrated semester abroad with the option of a dual degree
(double degree) Top partner universities: Bond University (Australia),
Boston University (USA), Texas A & M (USA), National Taiwan Sports
University (Taiwan), University of Cape Town (South Africa) Top track record with companies (Alumni usually end up
in high-ranking sports organizations; graduates work for FC Bayern, Sport
1, Red Bull, Kinexon, Lobeco, among others, or found their own company) Mentoring program with company representatives from FC
Bayern Munich, Red Bull, DAZN, Infront Sports & Media and other
players from the sports business Alumni network with regular exchange and meetings
between alumni and students
Academic Requirements:
The main requirement for
admission to the Master Sports Business and Comunication study program is a
successful Bachelor's degree (180 ECTS or more). Applicants with a degree in
Business Studies/Management/Economics are entitled to apply for the
program directly, applicants without a degree in economics can qualify for the
program by completing the Pre Master Program your Program
Advisor
Language
Requirements:
Applicants must proof
their English language skills by passing one of the following language tests:
TOEFL ibt: minimum 85 (min. 22 in writing and min. 20
in all other bands; MBS TOEFL Institution Code: 5772) IELTS: minimum level of 6.5 – Academic Module ELS English for Academic Purposes: Advanced Level 112
Test results can only be
accepted if achieved within the last two years. If you are unable to obtain
your test results before handing in your MBS application, please inform us
about your planned test date.
The English proficiency
test can be waived by the following candidates:
Applicants having completed their schooling in English
(i.e., High School Diploma, IB) Applicants having completed their first academic degree
in English
Name Title Employer
Thea Hoffmeister
Senior Manager International/Commercial & New Business
Borussia Dortmund
Especially in the field of sports, business and media are closely connected, therefore an understanding of both areas is essential.The highly qualified lecturers from the practice provide a comprehensive insight into the sports business and an extremely practical education.
Julian Heise
Global Partnership Marketing Manager
Red Bull Media House GmbH
The program at MBS helped me especially with the application process, as presentations were also very important.In addition, the many practical projects gave me knowledge that is important for my current job. Especially projects with adidas, Audi and FC Ingolstadt 04 were instructive examples.
Dominik Beyer
Social Media Editor
FC Bayern München
I communicate daily with the most diverse target groups: with fans, sponsors and departments in the club. In terms of content, my everyday work is very varied and requires broad knowledge and skills.Thanks to my studies, I am perfectly equipped to meet the diverse requirements at FC Bayern München.
