The Bachelor's in Sports Management offers students a blend of off-campus field experiences, hands-on learning opportunities in the classroom, and a business background through the completion of either a minor or certificate from the Kelley School of Business. Students will have the opportunity to organize and execute events, sell tickets for sport organizations, solve real world problems in the role of a consultant, and complete a comprehensive internship with a sport organization. Students will have the opportunity to engage in a variety of extracurricular activities in the student-led undergraduate club, IUPUI athletic department, and other field experiences with the numerous sport organizations in the local area.

The School of Physical Education and Tourism Management and the School of Informatics and Computing have teamed up to offer an MS and BS/MS in Sports Analytics. The Master of Science in Informatics with a specialization in Sports Analytics provides core competencies in data analysis, data management and infrastructure, client–server application development, and ethical and professional management of informatics projects as well as additional competencies in sports sales and marketing, the management of massive, high-throughput data stores, cloud computing, and the data lifecycle. 

Sports organizations are increasingly seeking employees able to turn data about their customers and teams into revenue generating strategies. This degree offers the necessary combination of skills in sports sales, marketing, and analytics. 

The events management certificate’s coursework enables students to select from an array of different and interesting segments of the event planning field. In addition to planning meetings, interested students may prepare for careers in special events including weddings, conferences, and festivals

Students are also exposed to elements of sporting event management. For those with a specific interest in sales, there are opportunities in convention and meeting sales. The coursework goes beyond basic meeting planning. Students find themselves involved with meeting planning on a nonprofit and international level.

Opportunities are not limited to working for a specific event planning company. There are companies representing many industries who seek those with expertise in planning their diverse corporate events.

The sports tourism development option is an innovative program that blends the study of sport and tourism. This program offers remarkable insight into the growing world of sports tourism, and is set in the context of the increasingly international nature of sport participation and sport spectators.